Kia Safety

Occupant safety is an absolute priority for Kia and we invest substantially to ensure the highest standards of safety throughout the range.
Working closely with leading industry and government bodies Kia ensures the highest safety standards and compliance.
In 2007 the Carnival and Sorento received “Good” ratings - the highest possible rating for rear impact collisions conducted by the IIHS in the USA


This system allows user to answer and make calls without using their mobile phone whilst driving thereby reducing the distraction levels of the driver. The Kia Bluetooth system is integrated with the factory audio system with the controls usefully mounted on the steering wheel.

Telescopic Steering

This enables the driver to not only tilt the steering column but to also pull the steering wheel back and forward. This improved axis of adjustability assists drivers of all heights in finding a comfortable driving position.

Reversing Camera with ECM Mirror

Rear View Mirror utilizes an inconspicuous 130-degree rear mounted camera to assist in determining risk factors behind the vehicle whilst reversing. Incorporated into the rear view mirror is a electrochromic mirror function with dims the headlight glare of cars following behind the vehicle.

Collision Safety

Vehicle Collision Analysis _ Kia uses computerised Vehicle Collision Analysis to assess safety performance of the vehicle from the designing stages for improving customer safety. For complete analysis of the vehicle and its passengers, multiple vehicle collision simulations, and actual vehicle tests are taken. With computerized applications, various Vehicle Collision Analyses are being widely applied for passengers’ protection.

Actual Vehicle Collision Tests

ESP (Electronic Stability Programme)

Rated by the NHTSA as what could be the greatest safety innovation since the safety belt, ESP compares the movement of your car with steering-wheel inputs.
If there is any tendency to slide or skid, the system is designed to brake one or more of the wheels and, if necessary, reduce the engine power.
The NHTSA has reported that passenger vehicles have a 30% reduction in fatal single vehicle crashes when equipped with ESP.

In order to fully maximize collision safety, numerous tests are run under severe conditions with numerous road circumstances. These diverse multi-tests range from front, side, back, offset crashes to car-to-car and car-to-pole crashes. With evaluation from these tests, Kia increases chances of passenger survival and efficiency of protection systems. Kia consistently tests under various circumstances to satisfy global standards by conducting tests utilised by various safety-related institutions.

Globally _ In 2007, cee’d received the highest safety rating of five stars in the European New Car Assessment Programme. In New Car Assessment Programme (NCAP) of National Highway Traffic Safety Administration (NHTSA), Magentis, Sportage, Sorento, and Carnival received a five star rating in front and side impact tests, receiving acknowledgement as safest vehicles. In NCAP of Insurance Institute of Highway Safety (IIHS), Carnival was also acknowledged as ‘Top Safety Pick’ on all front, side, rear, and collision impact tests.

Future of safety

To provide even more safety belts and air bags, Kia is developing the intelligent active safety system, Advanced Safety Vehicles (ASV), which will further enhance safety and reduce the impact of vehicle collision. ASV perceives driving conditions on the road and the driver to readily and actively prevent accidents, reduce collision damage, confirm collision safety, and minimize damage magnifications. ASV will be connected to the Intelligent Transport System (ITS), which will bring the same safety features from the ASV to the road.

  1. Road condition sensor
  2. Magnetic sensor
  3. Vehicle distance sensor
  4. Forward obstacle sensor
  5. Blind spot monitoring camera
  6. Drive recorder
  7. Side obstacle sensor
  8. Air pressure sensor
  9. Inside door lock/unlock
  10. Rear obstacle sensor
  11. GPS sensor
  12. Airbag
  13. Road-to-Vehicle / Vehicle-to-Vehicle communication system
  14. Rear view camera
  15. Water repelling wind shield
  16. Seatbelt pretensioner
  17. Driver monitoring sensor
  18. Heads up display
  19. Steering angle sensor
  20. Electronic control throttle
  21. Electronic control brake
  22. Fire detection sensor
  23. Vehicle speed, acceleration sensor
  24. Collision detection sensor
  25. Pedestrian collision injury reduction structure
  26. Electronic control steering
  27. Message display system
  28. Hands-free system